Financial Accounting Concepts: Pepsico, Inc. and the Coca Cola Company

Financial Analysis Randall Meeks Financial Accounting Concepts Mr. Carraher 9-12-2010 PepsiCo, Inc. and The Coca Cola Company have both been in production for ages. Both PepsiCo, Inc. and The Coca Cola Company have become common house hold names through out the world today. Pepsi is one of the best selling products in American history. â€Å"Pepsi is the number 2 soft drink company producer, the world over. Pepsi’s number one priority is making sure that their shareholders investments are profitable. Pepsi has been able to achieve this goal for the most part via increased sales, keeping cost low, and spending money wisely.Pepsi takes pride in the name, they have built an excellent brand by deliver a product that is satisfying to the consumer, as well as safe. The investors in the company also can be happy with the return of investment†(investorguide. com). â€Å"The Coca Cola Company is likely, one of the most significant brands in American history. Coke can go in a ca tegory with a company like McDonalds when it comes to brand value, these two trademarks are 2 of the most recognized in the world. Coke is the highest seller of soft drinks, moving 1. 3 billion beverages that are served daily†(investorguide. com).Pepsi and Coke have been mass producing soft-drinks on an assembly line for a very long time and they both have been competing for the number one soft drink seller spot. PepsiCo, Inc and The Coca Cola Company targets all income segments of customers in the entire world as their products are high quality and very recognizable. Coke and Pepsi offer products so similar that you probably could not tell the difference in a blindfolded taste test. It is a well known fact that when a business goes outside of the United States borders, that production and supply channel become very important concerns.Both Coke and Pepsi own plants that manufacturer their products all over the world in many different countries and continents.. Both companies c ompete with each other and try to make sure they stay relevant. They also tend to copy each other and try to outdo one another on a day to day basis. I will go in detail to explain the financial comparison and contrasting between both companies. I will also explain the vertical and horizontal comparison between the two companies. The main point I will make is to show the difference between both companies financially. Vertical AnalysisConsolidated Income Statement The cost of goods of PepsiCo Inc was $11,031 and $12,314 in 2004 and 2005. The price of product sold in 2004 was 38% of net sales and in 2005, it was 37. 82% of net sale. The price of goods sold went down in 2005. The cost of commodities was $7,674 and $8,195 in 2004 and 2005 for Coke. It was 35% and 35. 47% of net sales in 2004 and 2005. Cost of commodities sold increased for The Coca Cola Company and decreased for PepsiCo, Inc. The operating expense for PepsiCo, Inc was 43% and 43. 54% of net sales in 2004 and 2005. The o perating expenses for Coca Cola were 36% and 37. 2% of net sales in 2004 and 2005. PepsiCo, Inc and The Coca Cola Companies operating expense increased in 2005. The earning before T&I of PepsiCo Inc was 18% and 18. 19% of sales in 2004 and 2005.The operating income for The Coca Cola Company was 26% and 26. 34% in 2004 and 2005. PepsiCo, Inc and The Coca Cola Companies operating income increased. The net income for PepsiCo, Inc. and The Coca Cola Company for 2005 was 21. 09% and 12. 52% The Coca Cola Companies net income ratios was higher than PepsiCo, Inc. Consolidated Balance Sheet The current and total assets for PepsiCo, Inc were 31% and 32. 5% in 2004 and 2005. On the opposite side, the total current assets were 39% and 34. 83% in 2004 and 2005. The liquidity position for PepsiCo, Inc. decreased in 2005 and The Coca Cola Company increased in 2005. The additional assets and fixed assets for PepsiCo Inc, were 69% and 67. 05% in 2004 and 2005. The Coca Cola Companies fixed assets w ere 61% and 65. 17% in 2004 and 2005. The current liabilities for PepsiCo, Inc were $6,752 and $9,406 in 2004 and 2005. The total assets were 24% and 29. 65%. The current liabilities for The Coca Cola Company were $11,133 and $9. 836 in 2004 and 2005.The total assets were 35% and 33. 43%. The current liabilities for PepsiCo, Inc increased while the current liabilities for The Coca Cola Company decreased in 2005. The total liabilities for both companies in 2005 were 55. 08% and 44. 42% of total assets in 2005†¦ The equity for PepsiCo, Inc. was 48% assets in 2004 and 44. 92% assets in 2005. In 2005 PepsiCo, Inc. share holder’s holdings reduced. The equity shares were 55. 58% of assets in 2005 for The Coca Cola Company while in 2004, there were only 51% equity shares. The Coca Cola Companies equity shares were more in relative value as compared to PepsiCo.Horizontal Analysis Consolidated Income Statements The total revenue for PepsiCo, Inc in 2005 and 2004 were $32,562 and $29,261. PepsiCo, Inc had a considerable amount of net revenue in 2005 compared to 2004. The base year of analysis is 2004. The net revenue for PepsiCo, Inc. was 111. 11% in 2005. The total revenue for The Coca Cola Company in 2005 and 2004 were $23,104 and $21,742. Both 2005 and 2004’s revenues were less than PepsiCo, Inc. The net revenue of the company in 2005 was 106. 26% over 2004. The net revenue for 2005 was 6. 26% while 2004 was less.The growth rate of revenue for The Coca Cola Company is less than PepsiCo, Inc. The growth rate of revenue for both PepsiCo and Coca Cola was 11. 11% and 6. 26%. The cost of commodities sold for PepsiCo, Inc was $11,031 and $12,314 in 2004 and 2005. The price of goods sold went up as sales went up. The price of goods sold was 111. 63% compared to 2004's. The cost of commodities sold for The Coca Cola Company was $7,674 and $ 8,195. The cost of commodities sold increased for The Coca Cola Company in 2005 than in 2004. In general and adminis tration expenses of PepsiCo, Inc were $12,674 and $14,176.The operating expenses was 111. 85% in 2005 and 11. 85% more than 2004's. The total operating expenses for The Coca Cola Company was 110. 75% and 10. 75% in comparison to 2004's. PepsiCo, Inc had higher operating expenses than The Coca Cola Company. The operating income for PepsiCo, Inc was $5,259 and $5,922 in 2004 and 2005. The Coca Cola Companies total operating income was $5,698 and $6,085 in 2004 and 2005. PepsiCo, Inc. total operating income was 112. 61% over earlier years. The Coca Cola Companies total operating income was 106. 79% over earlier years.The Coca Cola Companies interest expenses for 2005 were $240 and for PepsiCo, Inc $256. PepsiCo, Inc. interest expenses were more than The Coca Cola Companies. PepsiCo, Inc. net income was $4,078 and $4,212 in 2005 and 2004, PepsiCo, Inc sustained losses in 2005 compared to 2004. The net income for The Coca Cola Company was $4,847 and $4,872 in 2005 and 2004. The Coca Cola Company earned more in 2005 than 2004. Consolidated Balance Sheet The total current assets of PepsiCo, Inc. were $8,639 and $10,454 in 2004 and 2005. The total current assets of PepsiCo, Inc. were 121. 1% prior year’s current assets. PepsiCo, Inc. current assets increased in 2005. The total current assets for The Coca Cola Company were $10,250 and $12,281 in 2004 and 2005. PepsiCo, Inc. current assets were 21. 01% more than prior year’s and The Coca Cola Company were 16. 57% less than previous year's assets. Further more the quick assets of PepsiCo, Inc were more than The Coca Cola Companies quick assets. It shows that PepsiCo, Inc liquidity was more than The Coca Cola Company. PepsiCo, Inc total assets were $27,987 and $31,727 in 2004 and 2005. PepsiCo, Inc. total assets increased by 13. 6%. The Coca Cola Companies total assets were $31,441 and $29,427. The Coca Cola Company decreased by 6. 41%. It shows that PepsiCo, Inc. increased in 2005 more than The Coca Cola Co mpany. PepsiCo, Inc. current liabilities were $6,752 and $9,406 in 2004 and 2005. The total current liabilities of company were 139. 31% over prior year's liabilities. The current liabilities of Coca Cola were $11,133 and $9,836 in 2004 and 2005. The current liabilities were 88. 35% of previous year's liabilities. The Coca Cola Companies current assets and current liabilities decrease in 2005.The total liabilities of PepsiCo, Inc were $14,464 and $17,476 in 2004 and 2005. The total liabilities in 2005 were 120. 82% prior years. The Coca Cola Companies total liabilities were $15,506 and $13,072 in 2004 and 2005. The Coca Cola Companies assets and liabilities decreased in 2005. In 2005 PepsiCo, Inc. share holder’s equity were $20,638 and The Coca Cola Company $16,355. The share holder’s equity increased in both PepsiCo, Inc. and The Coca Cola Company. PepsiCo Inc. equity increased by11. 90% and The Coca Cola Company 2. 64%. Ultimately after reviewing and analyzing PepsiC o, Inc. nd The Coca Cola Company I have came to the conclusion that the net profit of PepsiCo, Inc. and The Coca Cola Company decreased in 2005 and in 2004 there was a profit. The operating expenses of PepsiCo, Inc. and The Coca Cola Company improved quite a bit in 2005. I believe both companies should reduce their operating expense. The interest expenses were also high in 2005. I believe all expenses for interest on a loan made to a corporation or other entities or finances from equity shares should be kept at a minimum. The main purpose of this paper is to explain the financial comparison between The Coca Cola Company and PepsiCo, Inc.Further more I explained vertical and horizontal analyses for the years of 2005 and 2004 for The Coca Cola Company and PepsiCo, Inc. The main idea was to show how both companies are financially different from each other. References Coca Cola Company (2010). Coca Cola Company. Retrieved September 8, 2010. From www. coca-cola. com PepsiCo Inc. (2010). PepsiCo Inc. Retrieved September 9. From www. pepsico. com Investorguide (2010). PepsiCo, Inc. Retrieved September 8, 2010. From investorguide. com Investor Guide (2010). The Coca Cola Company. Retrieved September 8, 2010. From investorguide. com

Functional Roles of Human Resources Essay

Functional Roles of Human Resources One of the most important departments in a company is the human resources department. This department is charged with finding, screening, recruiting, and training job applicants, as well as administering employee-benefit programs. As companies reorganize to gain competitive edge, human resources play a key role in helping companies deal with a fast-changing competitive environment and the greater demand for quality employees. The purpose of this paper is to describe the functional roles of human resources. Roles There are many different roles that the human resources department possesses. The major functional areas are: (1) planning, (2) staffing, (3) employee development, and (4) employee maintenance. These four areas and their related functions share the common objective of an adequate number of competent employees with the skills, abilities, knowledge, and experience needed for further organizational goals (Scribd, Inc. , 2011). Planning In the human resource planning function, the number and type of employees needed to accomplish organizational goals are determined. Human resources are able to make transitions as quick as possible by always anticipating a company’s staffing needs. This ensures that companies do not fall behind while searching for the right person to fill an opening. Research is an important part of this function because planning requires the collection and analysis of information in order to forecast human resources supplies and to predict future human resources needs (Scribd, Inc.2011). Staffing This is one of the most fundamental roles of the HR department. Human resources must work to ensure that a company has the right number of employees, placed in the positions that best utilize their talents. This function involves evaluation of ability and competency of potential employees in relation to what the Company needs. If this function is performed well, then the organization will increase va lue consequently being on the right pathway to achieve its organizational and departmental goals and objectives (Hyde, 2004). Employee Development Development programs help prepare employees for higher level responsibilities within the organization and train new employees by giving them information to be valuable assets to the company. This function provides useful means of assuring that employees are capable of performing their jobs at acceptable levels (Scribd, Inc. , 2011). This helps employees feel empowered and motivated, which keeps them from looking into positions at a competing company. Employee Maintenance This function monitors employee performance to ensure that it is at acceptable levels (Scribd, Inc. , 2011). A large part of maintenance is performance appraisal. Besides providing a basis for pay, promotion, and disciplinary action, performance appraisal information is essential for employee development since knowledge of results (feedback) is necessary to motivate and guide performance improvements.

Awakenings Project Essay Example for Free

Awakenings Project Essay The abuses at Bainbridge Hospital reflected a broken system at that time. Any person who was deemed untreatable was put into a â€Å"garden†- where people were treated like flowers that were simply â€Å"watered† and â€Å"fed† every day. The attitude of the people who worked at the institution was of people who had accepted the system’s failures as a way of life; they did not strive for change, they simply â€Å"went with the flow. † Dr. Sayer introduces a number of attitudes that can be seen in modern care facilities. For example, his unfailing persistence in not giving up on patients who he believed had a chance at life. These patients had been immobile for decades, with countless people telling him that they would never get better. By believing in their cognizance and their persistent awareness of their surroundings, Dr. Sayer creates the hospital environment of today, punctuated with the idea that all patients should have the chance to have the best chance in life. He never gave up hope. However, Dr. Sayer also faced many different obstacles in attempting to treat his patients. For example, he needed to first overcome the mockery of his fellow coworkers. The doctors and nurses who worked with him did not understand his desires to pursue what seemed like a meaningless waste of time. However, in doing so, he gave life back to people who would have otherwise been trapped forever, in a state of permanent limbo. Later, he also faced the crisis of dosage with his â€Å"patient zero†, Leonard. Would he cross the line and illegally dose Leonard without the consent of the pharmacist? In doing so, he achieved success. However, he had to do so by compromising the laws set by society. Moreover, he had to muster funding for the drug for all the patients that had been affected at the institution. He could have given up after the head of the hospital told him that it was simply too much money, but he persisted in his efforts and was rewarded with enough funding for every patient’s awakening. I agree with the approach Dr. Sayer took because he was a pioneer during his time. Could he have otherwise succeeded in the revival of the patients that had been afflicted with the mysterious illness? His practices, although at times showing his own sense of morality and disregard for the accepted, would later become what is widely believed to be the basis of hospitals today. He took an interest in finding out the truth and never stopped believing. Awakenings Project. (2016, Oct 05).

Describe how European colonists' relations with these populations Essay

Describe how European colonists' relations with these populations - Essay Example Since, the 15th and 16th centuries, the western powers were in a scrabble to show dominance either in Europe or in foreign countries by the way of acquiring more territories. As such, they were in a competition for power within European power politics.1 However, even as they did this, they encountered opposition to their plans inform of military resistance and political and diplomatic responses. Ideally, the western powers interacted with the colony populations in through actual colonialism, slave trade, and missionary relations that encompassed religious intrusions. Generally, colonialism involved unequal relationships between the European colonialists’ and the indigenous population. Such relations have been marred with violent acts. This results from the fact that the colonial rulers make fundamental decisions on behalf of the colonies with an aim of fulfilling their interests and denouncing the indigenous people’s interests. This leads to political conflicts and dish armony in the colonies. Additionally, the quest to bring to a centralized control of a vast number of territories jeopardizes the diverse cultures involved and thus the political conflicts. In matters relating to slavery, European colonialists captured and sold Africans to other European traders. This was probably the greatest source of conflict between the colonialists and the indigenous people. The manner in which this process was carried was inhumane and hence the disharmony in their relations. Indeed, the European colonialists looked down on Africa’s rich cultures by mistreating them and subjecting them to slavery. Moreover, they sought to have them denounce their culture and adopt the western culture that did not augur well with the indigenous people hence the continued political conflicts and disharmony. Additionally, even the missionaries contributed a lot to the rise of political conflict between the European

First aid Case Study Example | Topics and Well Written Essays - 750 words

First aid - Case Study Example heart complications and other body malfunctions that do not directly involve the heart; they include such as dehydration, high sea levels, diabetes, and hypertension. Situational fainting entails the loss of consciousness after events such as withdrawal of blood, urination, coughing, and defecation. These activities trigger an involuntary nervous system reaction that slows down the function of the heart leading to dilation of blood vessels in the body. This causes a person to feel weak, sweating and nausea and eventually losing consciousness (First Aid 45). Symptoms of fainting include feeling unsteady and weak, this is followed by passing out that lasts for a short period. However, the period it takes become a victim regains conscious is varies depending on the cause of fainting. Another symptom of fainting is a sudden sticky sweat, difficulty in breathing and nausea. The most common symptom of fainting is blurred visions and a ringing sound in the ears; this is followed by collapsing on the ground. After losing conscious, one may feel confused for almost 30 minutes; the victim may also fail to remember the previous events before they fainted (First Aid for Families 2). Assessment of fainting is done via the help of a theory referred to as FAST, this means Face, Arms, Speech, and Time. Face- the face of the victim looks abnormal, not be able to smile, open their mouth normally, and eyes that are drooped or half closed. Arms- the victim is not able to lift their arms at ease, this is due to feeling of numbness and lack of general body strength. Speech, the victims, show signs of blurred speech; they cannot speak and pronounce words in a normal manner. Time- when all these signs have been assessed, it is time to take the first aid steps or seek professional assistance (Thygerson and Alton 123). 1. If the victim is weak and seems to be about to collapse, try to hold them and assist them to the ground, this is because when people faint, they are not able to

Using Mathematics to predict traffic flow Essay Example | Topics and Well Written Essays - 250 words

Using Mathematics to predict traffic flow - Essay Example In this paper, we study microscopic model in detail, which utilizes ordinary differential equations. We also provide the reasons for studying the traffic flow and the current applications in science. The basic aim of studying traffic is to comprehend traffic jamming and find ways to prevent it. The aim is to provide well-organized movement of traffic while reducing congestion problems. Traffic modeling is studied in different disciplines and each of the fields explains why we study traffic. In Engineering, civil engineers are interested in traffic to be able to forecast and model traffic flow to generate operative and safe road systems and intersections. In addition, electrical engineers may create intelligent electronic appliances, which will monitor and get used to traffic conditions. Besides, environmental engineers may study how traffic jamming affects fuel consumption and air pollution. For city planners, they study traffic to determine the most effectively use and apply traffic systems. A city planner may need to decide the effectof the addition of an on-ramp to a freeway or if to construct a bypass. Moreover, a city planner may need to determine certain types of cars that should be prevented from a certain roadway. The traffic models can assist state government and city planners to determine speed limits. Through creation of accurate simulations of traffic models, computer scientists enable city planners and engineers to rapidly test new designs. Simulations can define how a planned change in infrastructure will influence traffic before any building is initiated. There are two current types of models namely macroscopic and microscopic. Both models have modern state-of-the-art equations. Macroscopic models research on traffic from a general or average perspective whereas microscopic models research on the motion of individual vehicles. The traffic jams can be studied with both types of models. The models can simulate

Tylenol Ethical Behavior 1982 Essay Example | Topics and Well Written Essays - 500 words

Tylenol Ethical Behavior 1982 - Essay Example Tylenol had been the most profitable medicine for Johnson & Johnson and its contamination represented a big threat to the company and its goodwill in the market. The company’s market share fell drastically from 35% to a mere 8%. Thus, the company’s aim was to react in a way that does not damage its reputation. Following the announcement to stop consumption of the product was the announcement that the company had recalled its product completely from the market which resulted in an immediate loss of $100 million (Suder, 2006). The important point to note here is that, although the company wasn’t responsible for the alteration in the product, it assumed the ethical responsibility at the cost of its profits. By demonstrating that the company genuinely cared for the soceity’s safety, Tylenol got sympathy vote from customers who started realizing the fact that Tylenol had been a victim of a criminal act ( done by somebody else) and that the company was innocent (Suder, 2006). Additionally, the company established repute and strong links with the FBI, Police and the administration of the Food and Drug department (Kaplan, 1994). Through this the company hoped to gain the confidence of these groups along with searching for the individuals behind the contamination. Furthermore, it devoted heavy sums of money to the media and advertising agencies in order to inform the public about stopping the use of Tylenol and spreading this awareness amongst the masses (Kaplan, 1994). They went to the extent of using â€Å"1-800† hotline to deliver the message across the country and also used pre-recorded messages to inform news agencies about the latest developments with respect to the crisis (Cutlip, Center, & Broom, 1999). The company also ensured that all its press conferences were aired on national television (Kaplan, 1994). This was, however, a short term

Human body partsTrafficing Research Paper Example | Topics and Well Written Essays - 1000 words

Human body partsTrafficing - Research Paper Example number and the varieties of transplantation options available is the emergent market for human body parts (Harrison, pg21).Legally, body parts used in transplantation surgeries are normally procured form cadavers or brain dead people, however, the demand for organs has far exceeded the availability of organs which leaves thousands of patients in the waiting list. In the U.S alone, 95,000 people were in the waiting list in 2006, while 6,500 people died owing to non-availability of vital organs for transplantation ( Abouna, p34). 82,000 patients of the people in the waiting list were comprised of people waiting for kidneys alone (Rupert, p67). According to the WHO, in 2010 there were approximately 107,000 donated organs worldwide— both legal and illegal and a good percentage of these transplanted organs comprises of 20,000 kidneys which are trafficked (Heymann, 2012). These problems of demands, non-availability and inadequate management of transplantation organs have led to black marketing and trafficking of organs especially in the developing and the underdeveloped countries. The monetary value added to human body parts and vital organs led to their commoditization. People from developing and under developed countries engage in the trade of human body parts because of their financial conditions and the high pay that this kind of trafficking fetches for them.   Ã¢â‚¬Å"The most common source of organs was impoverished people in India, Pakistan, Egypt, and the Philippines, deceased organ donors in Colombia, and executed prisoners in China† ( Danovitch, p1306).. One of the major countries from where organs are procured is India, an Asian country. Hundreds of impoverished people in India either sell or help traffic organs to make a living. Often doctors and nursing homes are involved in such scandals owing to the high price that organs such as kidneys and liver fetch especially from foreigners who are a part of â€Å"transplant tourism†. â€Å"The Voluntary Health

Micro Essay Example | Topics and Well Written Essays - 500 words - 3

Micro - Essay Example Knowledge and data helps in the identification and may show factors to survival, activity, and death of the subject pathogen. Eschericheria coli 0104:H4 is the name of the health concern while Eschericheria coli is the pathogen that causes the health concern, a bacterial pathogen. The name of the health concern includes the name of the pathogen and even though only the concern is identified, the inclusion means identification of the pathogen. The statement also identifies the concern as an outbreak to establish its significance, in addition to explaining that the concern is an enemy among the human population. Consequently, the statement contributes to risk analysis through identification of a hazard Hazard characterization is another significant element of risk analysis and its absence from the statement undermines risk analysis aspect. An outline of the nature and degree of effects of an identified hazard is the main feature of hazard characterization. Identification of levels of the pathogen that is harmful to different population segments such as segments by gender and by age groups would be an example of hazard characterization and can be quantitative or qualitative. Even though the statement identifies existence of lessons that have been developed from occurrence of the hazard, the identification is too general, failing to communicate scope of the problem and its severity level. Incidence rate of the health concern and time that it takes to overwhelm the body or even a description of its severity would have established hazard characterization. Being devoid of these aspects therefore means that the statement fails in risk analysis. The statement is also devoid of exposure assessment. One of the key elements of exposure assessment is data on existence of pathogens in raw materials to a subject food. exposure assessment also meets criteria of risk analysis if

Research Paper based on company of your choice except Walmart

Based on company of your choice except Walmart - Research Paper Example Next section of the study will discuss the major milestones for the company. Time Period Milestones 1905 Nestle took over Anglo-Swiss Condensed Milk Company. 1920-1944 Nestle shut down operation in many plants and invested capital in launching Nescafe. 1945-1974 In this era, Nestle took the strategic decision to diversify its product portfolio. They took over Alimentana in order to launch Maggi. Nestle invested money for becoming one of the largest shareholder in L'Oreal. 1975-1979 Nestle took initiative to enter in pharmaceutical industry with the help of buyouts and strategic acquisition decisions. The company acquired Alcon Laboratories in order to enter American pharmaceutical industry. 1980-1994 Nestle used the acquisition strategy in order to increase height, breadth and depth of its food product portfolio. The Vevey based organization acquired food giant Carnation in order increase depth of the product line. Nestle enhanced the strength of the Nescafe brand by launching Nespre sso which was a form of espresso coffee. 1996-2005 Nestle diversified its business into nutritional and health division. The Swiss company entered into of health, nutrition and wellness business segment with the help of series of merger and acquisition activities. 2006-2009 Nestle took few major steps like acquiring nutritional division of Novartis, establishing shared value forum in different countries, trimming down the value chain for bottled water segment in order to increase sustainability and profitability of business. 2010-2012 Nestle launched Cocoa Plan for supplying disease defiant plantlets to their value chain partners. (Source: Nestle, â€Å"History†) SWOT Analysis & Impact of External Environment Strengths Strong Brand equity is the major strength for Nestle. The company has established strong brand presence with the help of its diversified product portfolio. The Swiss giant offers more than 4000 brands to customers which talks about the product diversification c apacity of the company. The company is the market leader in more than twenty five product categories like confectionery, pet care, coffee, bottled water, frozen meal, nutritional division and dairy products. Nestle has achieved leadership position in non-alcoholic beverage market with the help of products like Milo (energy drink), Nestle Pure Life (bottled water), Nescafe (coffee) etc. Nestle Pure Life is the highest selling bottle water brand in the world. Top brands of the company are growing at a rate of 10-20% annually which proves the strong brand equity of Nestle (Market Line, â€Å"Nestle S.A†). Research and development capability is the major strength for Nestle. The company has established more than thirty two research and development centers across five continents in order to incorporate high degree of diversification in product offering. The Vevey based company operates business with the help of three hundred application groups in order to develop products in accor dance with the local market preference. Weaknesses Major weakness of Nestle is its inability to generate revenue from all the markets it caters to in equal proportion. For example, 58% of Nestle’s revenue comes from its operation in developed countries like USA, UK and other European countries (Market Line, â€Å"Nestle S.A†). The company is facing problem in maintaining its revenue growth in European

Health Care Spending Essay Example for Free

Health Care Spending Essay â€Å"Historically, U.S. health care spending has grown at rates exceeding the economy’s growth rate, often by at least 2 percentage points per year† (Holahan McMorrow, 2012, 393). Recently, it seems that the rate of health care spending has slowed down a little, though no reasons can be pinpointed as to why this is. There are many factors that affect the growth of health care spending, and plenty of solutions have been proposed to help improve this issue. Factors such as advancements in medical technology and an increase in the price of prescription drugs cause health care costs to rise year after year. Solutions have been presented and implemented, like Medicare and Medicaid and managed care plans, however, even these components have added to the health care spending issue. With all the discussion and debate, one thing can be agreed upon, something needs to be done. In recent years both public and private payers have experienced an inclement rise health care spending that has exceeded income growth. This growth started right after the end of World War II and has continue to increase every ten years, health care spending has exceeded the gross domestic products (GDP) which had a projection of 26% by 2035 taken for health care spending, prior the health care reform was passed. This number is only going to continue increasing, which bring in the importance of control the spending since the nation’s long-term fiscal balance will be determined by the future rate growth in health care cost. According to Chernew (2010) the primary determinant of spending growth is the development and diffusion of new medical technology. However this does not imply the establishment of new technology rather focuses on how to use it with technologies and systems already in use, in other words make it compatible to work together. The diversity of technologies contributing to spending growth generates a diversity of pathways by which technology increases spending. These includes high unit cost driven capital cost or the need for specialized labor, high volume, or cost related to complementary services. Because the past rate of health care spending growth is not sustainable, both private and public payers will take action to lower spending. Those actions may not necessary alter the forces that historically have driven up spending, but they will be designed to address the immediate problem of high sending. There are many options from cost sharing from patients, reductions in payments to Medicare Advantage, fee reductions under the new payment rules implemented with Patient Protection and Affordable Care Act. On the article there is a suggestion that I find interesting about Global payments, which is an alternate form of bundled payments which is a program use to pay a fixed fee for a set of services related to a specific episode of care. This might be a good solution for the situation we are facing now, because it would give providers the opportunity to profit with reduced revenue, and even share some of the savings form not using health care services. Yet in order for bundled payments system to be successful the need of having the proper tools to improve the efficiency of care. Many providers will be able to develop these tools, but it would require partnership between facilities, physicians, and insurers. For the system to be successful it would have to carefully manage practice pattern changes due to new technology, adjusting aggressiveness based on the generosity of bundled payments updates. If bundled payments encourage efficiencies, they may reduce the level of spending more than spending growth, and that is exactly the area we as country need to be working on. According to President Obama, â€Å"We do not have a spending problem; we have a health care problem†. This statement was alarming to many Americans. The President feels that healthcare spending on the aging population is the number one fiscal problem. Then why is the solution taking so long? With Obamacare, Medicare will see cuts up to $716 billion. Where will this leave the Americans who receive Medicare? How can they still receive health care with this much of a cut? Will Providers be willing to provide the same high level of care with the high cut to their expected fees? There is no way of knowing if this will even solve the health care spending problem or if it will create even larger problems for Americans. Budget cuts will be needed in other areas to make these cuts to health care spending improve the financial state of our country (Galupo, 2013). According to New Republic’s Jonathan Cohn, the new health care reform addresses the cost of health care rather than health care spending. He argues the proposed spending cuts will address the health care spending problem along with other budget cuts. Obamacare may not be a good solution to the current health care spending problem in America. Many suggest that the new law’s affect on provider reimbursement rates will have a huge impact on access to care for many seniors. This can greatly affect the health of our aging population. Spending cuts projected for Medicare and Medicaid will help that aspect of health care spending but with the added subsidies for people to purchase private health insurance, the savings just do not add up. When it comes to health care spending there is much controversy on what increases health care cost, what measures we can take to keep health care cost down, and what actions we can take to make health care affordable without limiting health care. According to kaiserEDU.org the chart provided below shows how costing allocates throughout the nation. â€Å"Hospital care and physician services combined added up for half (51%) of the nation’s health expenditures.† Below is a diagram from the year 2010 of the nation’s health expenditures. National Health Expenditures, 2010 Totaling up = $2.3 Trillion Some major growth health care costs include a rise in chronic disease, administrative cost, or technology or prescription cost, although there may be many more expenditure that adds up to the growth in health care cost these three have been discussed to have the biggest effect on the nation. As technology continues to advance over the years to come, we may face more health care struggles, so being prepared for the unexpected leads to a healthy future. Health care spending continues to be a concern for most Americans. â€Å"The nation’s efforts to control health care costs have not had much long-term effect, prompting a debate over what proposals are actually able to reduce for the long-term. Approaches are largely divided by debate over a stronger role for government regulation or market-based models that encourage greater competition† (kaiseredu.org). Plans such as Obamacare are being implemented, but these plans are not solving the problem. Political debates and public discussions will continue as people try to figure out what factors are responsible for this problem and what solutions are truly aimed at achieving optimal health care at affordable costs. References Chernew, M. (2010). Health Care Spending Growth: Can We Avoid Fiscal Armageddon?. Inquiry,47(4), 285-295. Galupo, Scott, 2013, Let’s Split the Difference: We Have a Healthcare Spending Problem, The American Conservative, Retrieved February 14, 2013: http://www.theamericanconservative.com/lets-split-the-difference-we-have-a-healthcare-spending-problem/ Holahan, J. McMorrow, S. (2012). Medicare and Medicaid spending trends and the deficit debate. The New England Journal of Medicine, 367(5), 393- 395. Senger, Alyenne, 3013, No, Obamacare Does Not Lower Health Care Spending , The Founder, Retrieved February 16, 2013: http://blog.heritage.org/2013/02/12/no-obamacare-does-not-lower-health-carespending/ The Henry J. Kaiser Family Foundation. (n.d.). U.S. Health Care Costs. Retrieved from http://www.kaiseredu.org.

Bibilical Illusions With The Novel Cry Essay Example for Free

Bibilical Illusions With The Novel Cry Essay Biblical reference within the story Cry the Beloved Country Many times in literary pieces, allusions are put in novels, used to foreshadow the ending of a book. The most common types of allusions are those from the bible. This is probably because many are familiar with the bible and its stories. The goal of foreshadowing is to provide a way for the reader to think more about the big picture, rather than what is happening page by page. In the novel, Cry the Beloved County, allusions to the Bible are very apparent and hold high significance in the story. The character Absalom shows tremendous similarities to the Biblical Absalom and almost seem to be made out of the same mold. Steven Kumalo from the novel and the simple man Job from the bible are tested in the same way and come out in the end in the same way. Biblical Absalom is essentially wronged by his half-brother Amnon, when his half brother forced his sister Tamar to sleep with him. Similarly Absalom Kumalo is wronged by his fathers, brothers, son, Matthew, when he will not admit to the court that he was an accessory to murder. Basically, both are wronged by a close family member, Biblical Absalom by his brother, and Absalom Kumalo by his cousin. In both stories, though not shown in depth, the men show a close trusting relationship with the one whom have wronged them. Before Amnon slept with his sister Tamar, Biblical Absalom would have no reason not to trust his brother, just as Absalom Kumalo would not doubt his cousin whom aided him in the murder. Later on, both men find out that, Amnon and Matthew are in it for themselves, not unlike both Absaloms. Absalom Kumalo shot Arthur Jarvis with the intentions of becoming richer. Even though Biblical Absalom killed his brother for sleeping with his sister, with Amnon dead, Absalom would inherit his fathers throne. (Bible p372-380) (Ward pp.188-189) In retrospect, both men were ultimately driven to commit the murder. Absalom Kumalo probably felt that if a white man can underhand him, and deny him money, then he deserves some of his fortune. So because whites men, kept blacks unskilled and did not allow them the same rights, many rebelled against the whites. In the same frame of mind, biblical Absaloms hatred for his brother was built up until he decided to go through with his murder. Even though Absalom Kumalo shot the white man on accident, he was doing it for his own gain. He went into the  house with the intention of stealing and instead shot a white man out of fear. Though it may seem that he regretted what he had done, which he in some ways did, his crime could not be fully repented. More than anything he probably wishes for Arthur Jarvis to be alive. He doesnt feels bad about killing him, he simply does not want to deal with the consequences. Biblical Absalom plans out the murder of his brother when he has him over for dinner. Neither men regret killing a man that was as family to them. (Bible p372-380) (Davis p184) Biblical Absalom murdered his brother Amnon for raping his sister Tamar two years earlier. Absalom Kumalo, on the same note, accidentally murdered a white man, while attempting to rob him. Absalom Kumalo, like biblical Absalom essentially murdered his own brother. Arthur Jarvis, the man Absalom Kumalo shot, was like a brother to the black men. He devoted his life to make a difference in blacks rights in South Africa. For both men, the act of murder on their part, ultimately led to their own demise. Biblical Absalom killed his brother Amnon and when king David found out that Absalom had indeed killed his brother Amnon. After the murder, both men flee the scene. Absalom Kumalo, runs because the price for killing a white man is high. Biblical Absalom flees because he also knows, that if he stays, hash consequences will be enforced. (Bible p372-380) Eventually, both man are captured and die in an unusual manner against both their fathers wishes. Absalom Kumalo is hung for his crime, so as to set an example. Though, the hanging of Absalom is not so strange in itself, its almost foretold in the biblical story of Absalom. After biblical Absalom flees his home on a horse, his head gets caught in a tree while passing under. This act is almost too familiar. As biblical Absalom dies with his body off the ground, struggling to get down, Absalom Kumalo dies with his head in a noose, and body dangling above the ground. (Bible p372-380) (Davis p184) In the bible, Job is developed as a man whom would never speak ill of god. Job is tested by Satan, who believes that Job will curse God if his prosperity is taken away. Satan kills Jobs children and all of his livestock, but Job does not lose his faith. Satan then takes away Job health by planting boils all over his body. Job eventually become very disappointed with his life and curses the day he was born. This is a classic example of how no man is perfect and when  Steven was introduced into Cry, the Beloved Country, he seemed to strive for perfection just as Job had in the bible. Job in theory seemed perfect but, Satan proved Job not to be, just as Stevens family proved him not to be. (Davis pp.265-272) (Bible p572-600) When brought into the story, both Steven and Job seem to be perfect and upright men. Steven, as a simple black parson and Job, as a upright man whom has shown no flaws. Though Stevens flaws are shown early on the novel, Cry, the Beloved County, he is still seen as a good man. Both men are examples of how bad things sometimes happen to good people. They both try to be the best men they can be, by fixing others mistakes and trying to be good people. Job offered burnt offerings to god everyday for his children who may have cursed god in their hearts and Steven prayed everyday to repent the sins of others and his own. The main thing that made these men eligible to lose so much, was because they had gained so much earlier in life. Though Steven want a rich man, he was far better off than any man in his village, and Job was a very prosperous man and looked well upon by god. (Davis pp.265-272) (Bible p572-600) Since Job was thought so highly of by God, he was tested by Satan in order to see if he would lose his faith. Steven Kumalo is tested in the same way as Job. Steven receives a letter from a priest informing him with the news that his sister, Gertrude, is sick. He leaves his normal life in the valley and travels to the city, with the intentions of bringing her home. When he arrives there, he is confronted with the horrifying news that she is selling herself to men. Steven goes in search of his son Absalom, and eventually finds him. Absalom had shot a white man and is sentence to be hung. Everything that went on in Jhonnaneburg hurt Steven and just like Job, he is tortured to the point where he will break if anything else were to happen. (Bible p572-600) (Ward p.222) In the end, though both men had lost practically everything they cared about, Steven his son and sister, and Job all his children and his prosperity, but then things got significantly better. Steven loses a son but gains a daughter carrying baby, and his sister Gertrudes son. Job loses all his children but gains ten new children and all his livestock back. Its an interesting coincidence how both men lose their child or children, but as they regain faith, new children are restored to them. (Davis pp.265-272)  (Bible p572-600) Paton used the name Absalom as an allusion in the story. His goal was probably to allow people to see into the future of Absaloms mortality. When I first read the story of Absalom, I didnt any definite similarities but as the stories start intertwining, I understood why he used the name Absalom for Stevens son. Absalom in general was a greedy boy, who really thought he deserved more and makes the mistake of killing a man which ultimately leads to his own death. Job and Steven, on the other hand, are generally men who strived to be good men. They were tested with their faith and both men failed, but they do gain their faith back, and their happiness along with it.

Environmental Change and Infectious Diseases Relationship

Environmental Change and Infectious Diseases Relationship Changes in the natural environment through human activities will have broad impacts on global health and human habitation. The links between rapid environmental change and novel pathogens suggest we are entering a new transition in the history of emerging infectious disease. Scientists, however, have not reached consensus regarding an increase of emerging infectious diseases under the broad conditions of environmental change and climate change. This is an area of intense scientific scrutiny. An emerging infectious disease [EID] is one that that has newly appeared in a population or that has been known for some time but is rapidly increasing in incidence or geographic range. Familiar examples include Influenza, E. coli, HIV, SARS, Tuberculosis, Dengue Fever, West Nile Virus, but there are many others. Influenza is the most common. This bibliographic essay focuses on the emergence of novel pathogens, highlighting areas of scientific agreement as well as controversy. These selections can serve as a guide for the informed general reader as well as for health professionals. They draw from international books, articles and websites that provide the most engaging histories, authoritative sources, and current information. The themes in this essay begin with broad topics and become increasing more specific. These EID themes include: Microbes through History; Past Pandemics; Zoonoses focus on Avian Influenza; Ecological Factors; Links to Climate Change; Public Health Preparedness Strategies; Impacts on National Security; and Strategies for the Future. Emerging Infectious Disease Microbes through History The first known texts related to infectious disease were part of the Hippocratic corpus written in the fourth and third centuries B.C.E. Airs, Waters, Places was on environmental health and On Epidemics contains descriptions of contagious and other diseases of public health importance during the ancient period. These texts appear in Hippocratic Writings, edited by G.E.R. Lloyd. The epidemiological transition model describes the changing relationship between humans and their diseases. Based on this model, the first transition occurred with the shift to agriculture about 10,000 YBP, resulting in a pattern of infectious diseases still evident today. In The Changing Disease-Scape in the Third Epidemiological Transition, Kristin Harper and George Armelagos, medical anthropologists, propose that during the last two centuries, some populations have undergone a second transition with a decline in infectious disease and rise in degenerative disease. The authors maintain that we are now in a third epidemiological transition, in which a resurgence of familiar infections is accompanied by an array of novel diseases, all of which have the potential to spread rapidly. Several books and articles are appropriate for historians and medical researchers. Lois Magner, a distinguished medical historian, produced a comprehensive and up-to-date account of the development of medical microbiology. In A History of Infectious Diseases and the Microbial World, the author places modern infectious diseases within their historical context, and highlights the links between disease and social, cultural, political, and economic factors. In Deadly Companions: How Microbes Shaped our History, Dorothy Crawford combines tales of epidemics with science and history. Crawford is Professor of Medical Microbiology at the University of Edinburgh. She reveals how microbes have evolved with humans over the millennia, shaping civilizations through infection, disease, and pandemic. In Conquest of Epidemic Disease: a Chapter in the History of Ideas, Charles-Edward Amory Winslow traces the human understanding of the causes and control of epidemic communicable diseases. Winslow had a rich knowledge of public health, history, and philosophy. According to Joshua Lederberg, molecular biologist and Nobel Prize winner, the success of the wonder drugs of the 1950s led many to believe that the war on microbes had been fought and won, but the emergence of new infectious agents shattered that illusion. Infectious History is a very engaging global history of the cohabitation of humanity and microbes. Ultimate survival, Lederberg suggests, may require humans to embrace a more microbial point of view, in which microbes and their human hosts constitute a superorganism. In a related argument, the Mirage of Health: Utopias, Progress, and Biological Change by Renà © J. Dubos emphasizes that the process of living cannot be separated from the disease process. The book is primarily concerned with the limitations of medicine in the search for the solution of health problems. Dubos, a microbiologist and environmentalist, argues that humankind should not ignore the dynamic process of adaptation to a constantly changing environment that ever y living organism must face. A. J. McMichael, a notable expert on the environment and emerging infectious disease, reports similar conclusions in Environmental and Social Influences on Emerging Infectious Diseases: Past, Present and Future. McMichael urges that humankind come to terms with the fact that microbial species help to make up the interdependent system of life on Earth. He claims that humans and microbes are engaged in amoral, self-interested, co-evolutionary struggle. Pandemics from the Past There are several books on pandemic disease that would appeal to historians and medical professionals. Historians Tamara Giles-Vernick and Susan Craddock edited Influenza and Public Health, an investigation of past influenza pandemics with insights into possible transmission patterns, experiences, mistakes, and interventions. It explores several pandemics over the past century including the infamous 1918 Spanish Influenza, the avian flu epidemic of 2003, and the novel H1N1 pandemic of 2009. In Dread: How Fear and Fantasy have Fueled Epidemics from the Black Death to Avian Flu by Philip Alcabes a writer and professor of Urban Public Health, writes in an engaging style with comprehensive literary, historical and medical references. For readers interested in the history of great plagues and pandemics, there are a number of recommended books. John H. Powells Bring out Your Dead: The Great Plague of Yellow Fever in Philadelphia in 1793 is a historical account of the impact of a yellow fever epidemic that claimed the lives of over 10 percent of the population of Philadelphia and caused its virtual evacuation. Plagues and Peoples by historian William H. McNeill provides an account of the impact of epidemic diseases on the rise and fall of civilizations. Laurie Garretts The Coming Plague: Newly Emerging Diseases in a World out of Balance is an engaging survey of new and emerging infections the chapter on future history is especially good. There is a bit of good news among the gloom. Scientists from the National Institute of Health (David Morens, Jeffery Taubenberger, and Anthony Fauci) suggest that successive pandemics generally appear to be decreasing in severity over time. This reflects viral evolution that favors optimal transmissibility with minimal pathogenicity. However, the scientists suggest it is important to understand in greater depth the determinants and dynamics of the pandemic era in which we live. In related research, NIH researchers reported in the New England Journal of Medicine (Miller et al.) that the signature features of past pandemics can help health authorities prioritize national strategies and provide aid to international collaborators. Zoonoses Case Study in Avian Influenza The incidence and frequency of epidemic transmission of zoonotic diseases, both known and newly recognized, has increased dramatically in the past 30 years. It is thought that this dramatic disease emergence is primarily the result of the social, demographic, and environmental transformation that has occurred globally. Most human pathogens also circulate in animals or originate in nonhuman hosts. Influenza is a classic example of a zoonotic infection that transmits from animals to humans. Smith et al., scientists from the Georgia Institute of Ecology, report that infectious agents specific to humans are broadly and uniformly distributed, whereas zoonotic infectious agents are far more localized in their geographical distribution. These results have critical implications for public-health policy and future research pathways of infectious disease ecology. As reported in Epidemic Dynamics at the Human-Animal Interface. Lloyd-Smith et al., maintain that understanding zoonoses requires a new generation of models that addresses a broader set of pathogen life histories and integrates across scientific disciplines. Outbreaks of pathogenic avian influenza have been relatively uncommon around the world in the last 50 years with limited spread within a country or region. There is one major exception, Asian lineage H5N1 that was first identified in 1996. According to David Suarez, a researcher with the U.S.D.A., this lineage of virus has spread to over 60 countries and has become endemic in poultry in at least four countries. As reported in Avian influenza: our current Understanding, this virus represents a public health threat, with some infected humans having severe disease and a high case fatality rate. Suarez maintains that it is a difficult disease to control because of its highly infectious nature and the interface of domestic and wild animals. Influenza surveillance in wild birds has established that the aquatic birds of the world are the source of influenza A viruses, which occasionally spread to domestic avian species and to mammals, including humans. In Avian Influenza Virus Surveillance and Wild Birds: Past and Present, Scott Krauss and Robert Webster report that much more attention has been given to understanding the ecology of influenza in wild aquatic birds. Robert Webster has been cited in over 400 articles on the influenza virus, particularly its link to wild birds. At Qinghai Lake in China, migrating birds are being tracked by satellite, part of a series of investigations that began after highly pathogenic avian influenza (H5N1 subtype) first swept the region in 2005. The studies are attempting to pinpoint the viral reservoir and the role that wild birds play in transmission. L. Jiao reports results in In Chinas Backcountry, Tracking Lethal Bird Flu that no reservoir for the virus has yet been found, but transmission routes have come into clearer focus. However, in another scientific report, New Avian Influenza Virus (H5N1) in Wild Birds, Qinghai, China, scientist Yanbing Li reports that in 2010 the virus mutated into yet another viral subtype. This occurred in a wetland region very close to Qinghai Lake. This increases concerns about a potential pandemic and the likelihood that avian influenza virus will again spread and continue to increase its genetic diversity. Scientists stress that determining movements of wild birds from Qinghai Lake is essential to track H5N1. Wallenstein et al. investigated the transmission of H5N1 among people who had unprotected contact with infected wild mute swans in Dorset, England. Results in No evidence of transmission of H5N1 highly pathogenic avian influenza to humans after unprotected contact with infected wild swans reveal that no evidence of transmission of H5N1 to humans was found. The incident provided a rare opportunity to study the direct transmissibility of the virus from wild birds to humans. Emerging Infectious Disease Ecological Phenomena Ecological approaches to the understanding of health and disease have a long history. The links between the environment and health are complex and can occur over long time scales that obscure those connections. Emerging zoonotic diseases have assumed increasing importance in both public and animal health, as the last few years have seen a steady increase of new cases, each emerging from an unsuspected geographic area and causing serious problems, often leading to mortalities among animals and humans. Investigating these pathogens as ecological phenomena can provide insights into why these pathogens have jumped species. In a highly recommended article by Samuel Myers and Jonathan Patz, Emerging Threats to Humans from Global Environmental Change, the scientists assert that changes to the natural environment are all accelerating with increased exposure to infectious disease. The authors maintain that these threats represent the greatest public health challenge humanity has faced. In Environmental Determinants of Infectious Disease, Joseph Eisenburg concludes that emerging and re-emerging pathogens have their origin in environmental change. However, in Causal Inference in Disease Ecology: Investigating Ecological Drivers of Disease Emergence, Raina Plowright maintains that few studies have rigorously analyzed the underlying environmental drivers of disease emergence. As an expert on ecological drivers of disease, Plowright reports that ecological change and disease emerge from complex, large-scale processes that are not amenable to traditional approaches to causal inference. Emerging Infectious Disease Links to Climate Change Paul Epstein of Harvard School of Public Health and been sounding the warning bell on climate change and infectious disease for over 10 years. In Climate Change and Emerging Infectious Disease he presented a theory that deforestation and climatic volatility are a potent combination creating conditions conducive to disease emergence and spread. In Primary, Secondary and Tertiary Effects of Eco-Climate Change: The Medical Response, Colin Butler and David Harley propose that the primary effects of climate change to global health include the acute and chronic stress of heat waves, and trauma from increased fires and flooding. Secondary signs are indirect, such as an altered distribution of vectors, intermediate hosts and pathogens. More severe future health consequences of climate change are classified here as tertiary effects: famine, war and significant population displacement. There is near unanimous scientific consensus that greenhouse gas emissions generated by human activity will change Earths climate. Yet, there is little hard evidence that recent global warming has already affected some health outcomes. Researchers, A.J. McMichael, Rosalie Woodruff, and Simon Hales, suggest in Climate Change and human health: present and future risks, that anticipation of adverse health effects will strengthen the case for pre-emptive policies and guide priorities for planned adaptive strategies. In a related argument in Climate Change and Infectious Disease in North America: the Road Ahead, researchers Amy Greer, Victoria Ng and David Fisman recommend that the best defense against increases in infectious disease related to climate change lies in strengthening existing public health infrastructure. In Biodiversity Loss Affects Global Disease Ecology, Montira J. Pongsiri et al. propose that climate change is a phenomenon that will require a biogeographic perspective to predict its affect on global disease. Currently, biogeography and disease ecology are disciplinary communities with little overlap. Not all scientists agree on climate change and emerging infectious disease. In The Ecology of Climate Change and Infectious Disease, Kevin Lafferty claims that although the globe is significantly warmer than it was a century ago, there is little evidence that climate change has favored infectious diseases. Lafferty reports that recent models predict range shifts in disease distributions, with little net increase in area. Researchers Bruce Wilcox and Duane Gubler link demographic and societal factors to land use, land cover change, and ecological factors to disease emergence in Disease Ecology and the Global Emergence of Zoonotic Pathogens. They report that the scale and magnitude of these changes are more significant than those associated with climate change, the effects of which are largely not yet understood. Joshua Rosenthal of the National Institutes of Health reports that the ability to predict the effects of climate change on the spread of infectious diseases is in its infancy. In Climate Change and the geographic distribution of Infectious Disease, the authors report that there are conflicting predictions. Emerging Infectious Disease and Public Health Preparedness In a 2010 report, Infectious Disease Movement in a Borderless World, David Relman and the Institute of Medicine report that infectious diseases (pre-pandemic stage) now emerge more frequently, spread greater distances, pass more easily between humans and animals, and evolve into new and more virulent strains. Literature from the U.S. Institute of Medicine intended for clinicians, researchers, and public policy makers includes The Impact of globalization on infectious disease emergence and control exploring the consequences and opportunities by Stacey Knobler. Keith Fukuda and The World Health Organization released Ethical considerations developing a public health response to pandemic influenza. A product of expert international opinion, this publication is intended for public health and pandemic influenza preparedness activities at the national level. In Communicating about Emerging Infectious Disease: the Importance of Research, Bev Holmes reviews risk communication strategies for e merging infectious diseases. In The Generic Biothreat, Or, How we became Unprepared, sociologist Andrew Lakoff argues that over the course of the past three decades, a new way of thinking about the threat of infectious disease has coalesced. The problem of infectious disease is no longer only one of prevention, but one of preparedness. Jonathan D. Moreno, professor of Medical Ethics, wrote In the Wake of Terror: Medicine and the Morality in a Time of Crisis, a book intended for public health policymakers. He maintains that responses to bioterrorism and emerging infectious diseases of the twenty-first century are destined to overwhelm the public health system. Emerging Infectious Disease and National Security In Contagion and Chaos, Andrew Price-Smith offers an examination of disease through the lens of national security. This book will be of interest to political scientists and those in public health and medicine as it highlights the interdependence between political science and public health. The author stresses that the association between the health of a population and perception of national security is ancient but largely forgotten. He argues that epidemic disease represents a direct threat to the power of a state, eroding prosperity and destabilizing both its internal politics and its relationships with other states. The danger of an infectious pathogen to national security depends on lethality, transmissability, fear, and economic damage. The author maintains that warfare and ecological change contribute to the spread of disease and act as disease amplifiers. Strategies for the Future There are several valuable data collection tools and collaboration networks in existence. To be useful, data must assist in the effort to identify population-based strategies for pandemics. Advance knowledge of which subpopulations are most likely at increased risk can lead to quicker public health response and disease control. Lessons from the past would suggest that public health preparedness include human health surveillance that is integrated with monitoring of climate and other environmental conditions that favor emerging infectious disease. In an important work by the Centers for Disease Control and Prevention (Jeremy Hess, Josephine Mililay and Alan Parkinson), scientists considered the ways in which the concept of place the sense of human relationship with particular environments will play a key role in motivating, developing, and deploying an effective public health response. In Climate Change: the Importance of Place, they highlight the concepts of community resilience and risk management, key aspects of a robust response to climate change in public health and other sectors. Mark Woolhouse, faculty at University of Edinburgh in infectious disease epidemiology, reports in Emerging Diseases go Global that novel human infections continue to appear all over the world, but the risk is higher in some regions than others. Identification of emerging-disease hotspots will help target surveillance work. In Global trends in emerging infectious diseases, Kate E. Jones et al. provide a basis for identifying regions where new EIDs are most likely to originate (emerging disease hotspots). Currently, they claim that global resources to counter disease emergence are poorly allocated the majority of the surveillance effort is focused on countries from where the next important EID is least likely to originate. John Brownstein, a medical informatics researcher, reports that the existing network of disease surveillance efforts managed by public health institutes has wide gaps in geographic coverage and often suffers from poor and sometimes suppressed information flow across national borders. In Surveillance Sans Frontieres: Internet Based Emerging Infectious Disease Intelligence and HealthMap project, Brownstein reports that valuable information about infectious diseases is found in internet-accessible information sources such as discussion sites and disease reporting networks. These data must be studied in depth, including false reports and reporting bias. Yet, this information holds potential to provide complementary epidemic intelligence context. This potential is already being realized, as a majority of outbreak verifications currently conducted by the World Health Organizations Global Outbreak Alert and Response Network are triggered by reports from these nontraditional sources. Conclusions It is clear that there is a relationship between environmental change and infectious disease, but these links are disease and location specific. Thus, the direct impact on human health is still unclear. Climate change may increase the prevalence of particular infectious diseases in some regions, while decreasing the prevalence in others. Many factors can affect emerging infectious disease, and some of these factors may overshadow the effects of climate. The potential health impacts underscore the need to reinforce response systems for infectious disease outbreaks, including public health preparedness and the capacity necessary to mount effective responses. There is no natural analog to the rapid increases of human-induced environmental changes that are emerging in the 21st century. The links between rapid environmental change and novel pathogens suggest we are entering a new transition in the history of emerging infectious disease.

Comparing The Adventures of Huckleberry Finn and Tom Sawyer :: comparison compare contrast essays

The Adventures of Huckleberry Finn and Tom Sawyer Huckleberry Finn and Tom Sawyer are the best of friends with remarkably different personalities. Each brings their unique characteristics into this comical friendship giving the novel numerous amusing passages. Throughout the tale, Tom is often the leader while Huck is the reluctant follower. It doesn't matter that Tom's ideas are ridiculous and extravagant, and Huck's are simple and practical, together they always proceed with Tom's imaginative plans. In contrast to Tom's great imagination and creativity, Huck is humorless and literal minded. Tom's imaginativeness comes only from knowledge he has gained through books. Huck, on the other hand, actually lives out the fantasies Tom can only imagine. Tom Sawyer, already civilized, follows the values and beliefs of society. Due to these convictions, Tom always abides by the laws. For these reasons, Tom would never have helped free Jim unless he knew that Jim had already been freed. Conversely, Huck Finn rejects the philosophy of political beliefs for the fear of becoming civilized. He usually runs away at the first notion of him becoming "sivilized." Huck is able to function in any society with the help of his adaptability and survival skills. He is able to go from the freedom of the raft, to the perceived harshness of civilization, and back again with ease. Although Tom has been able to slip past Death's grip so far, his chances of escaping may not always work out to his liking. Of the two, Huck will always be the survivor in life. Together this pair achieves their goals because of their intelligence and witty personalities. They have the ability to put the knowledge they obtain into their every day lives. They are two adventurous souls in search of fresh and exhilarating escapades. Their ages united with their exceptional education keeps them on their toes. Huck's humorless personality and Tom's extravagance has made

The Strategies The Meiji Government Used to Achieve Economic Developmen

The Strategies The Meiji Government Used to Achieve Economic Development? The Meiji government during the 1880's created both an institutional and constitution structure that allowed Japan in the coming decades to be a stabile and industrializing country. Two major policies and strategies that reinforced stability and economic modernization in Japan were the creation of a national public education system and the ratification of the Meiji constitution. Both these aided in stability and thus economic growth. The creation of a national education system aided in creating stability because it indoctrinated youth in the ideas of loyalty, patriotism, and obedience. Japan's education system at first stressed free thought and the ideas of individual's exploration of knowledge but by 1890 the education system of Japan became a tool for indoctrination into what Peter Duus calls "a kind of civil religion" with the Imperial Rescript on Education. This Rescript stressed two things. First, it stressed loyalty to the emperor and to a lesser extant to the state. In every classroom a picture of the emperor was placed. Second, the education system stressed self sacrifice to the state and family. Filial piety was taught in schools and applied not only to the family but also to the national family which included father, teacher, official and employer. The Japanese education system also created a system of technical schools and universities both public and private that educated a grow...

Sept 11 2001 Attacks and Cover Up Essay -- essays research papers

Sept 11 2001 Attacks Throughout history there have occurred many tragic events. On Sept. 11, 2001 an unforgettable event occurred, and will be remember throughout the ages of the United States history. On the tragic day of 9/11 a day that will be unforgettable, the unthinkable happened. The terror stuck the heart of New York City, two planes crashed into the world trade center and total chaos occurred, and lives where lost, and many injured. The terror didn’t end there, other plane hit The Pentagon. Thousands of lives were lost in a single morning, people scatter for help and to be saved, and some died trying to save them. On the morning of September 11, 2001, nineteen terrorists affiliated with al-Qaeda hijacked four commercial passenger jet airliners. Each team of hijackers included a trained pilot. The hijackers crashed two of the airliners (United Airlines Flight 175 and American Airlines Flight 11) into the World Trade Center in New York City, one plane into each tower and resulting in the c ollapse of both buildings soon afterward. A nearby church and the rest of the World Trade Center complex's 7 buildings were also destroyed or damaged beyond repair. A third airliner (American Airlines Flight 77) was crashed into the Pentagon in Arlington County, Virginia. Passengers and members of the flight crew on the fourth aircraft (United Airlines Flight 93) attempted to retake control of their plane from the hijackers, that plane crashed into a field near the town of Shanks Ville in rural Somerset County, Pennsylvania. In addition to the 19 hijackers, 2,973 people died, another 24 are missing and presumed dead. But I think there’s more behind the story. Despite their claims of having been taken unawares and with complete surpr... ...ely following 9/11, and after he emerged from hiding, President Bush lavishly praised his accomplices in the FBI and warned off those who might dare to question or criticize the agency. Moreover, although he had grounded all commercial and private jets, he made one critical exception: The bin Laden family, with whom he and his father had personal and financial ties, were allowed to escape questioning and the U.S. and to fly back to Saudi Arabia. Both President Bush and Vice President Dick Cheney also began threatening those who were suggesting that the events leading up to 9/11 should have been anticipated, and both Bush and Cheney urged Senate and House Republican leaders and Democratic Majority Leader Tom Daschle to block any investigation into the events of Sept. 11. The cover up began well before 9/11. The cover up continues to this day.

The Relationship between Architecture and Politics

Architecture is non merely classified as depicting the elegant and formal penchants of an designer, but it can besides uncover the hopes, power battle and the elements civilization of the society. Although nowadays architecture tend to revolve around subjects that represents neutrality in order to stand for a fitter subject or image for the metropolis without back uping any political government, it can be surely maintained that utilizing architecture as a major tool to typify power and authorization for a society such as Nazi Germany and Rome power is a needed and preferable tool in order to maintain the bequest of the society or country alive as clip base on ballss by as the built environment is a text whose every word reveals a nation’s vicissitudes. As insofar the edifice that was merely said to be a work or architectural Earth can function a intent of being a ocular metaphor, denoting something in its ain manner about the power, being, strength, protectiveness and construc tion of the establishment it represents. First, architecture supports the system with a structural theoretical account which is used by the society to gestate the universe which makes it connected with political power as said by Mitchell kapor â€Å"Architecture is politics† . Hence there is a structural relationship between the societal and political sides, architecture reveals the power that is embodied in it and specifically the monumental architecture that is formed by the political powers. These memorials shows the power of the persons accountable for their formation and they describe the nature of that power. For illustration, utilizing axial architecture symbolizes systematically more to power which control the community as it directs people to that place or that specific power. Whereas, Non-axial architecture ever maintain the equality of component parts and puts the picks ever between people’s custodies instead than the command of certain end. Furthermore non axial architecture is on a regular basis c onnected to political power as authorization from the multitudes. Architecture that symbolizes top-down distribution of power is the antonym of an architecture that demonstrates control vested by the community as shown even in prisons as the warden’s power is over the inmate which shows the supreme border of societal control. As architecture can command the manner we understand the universe, looking at architectural history the relation between the monumental architecture and political power can systematically be seen. Architecture gives us the pick to visualise mentally and back up societies to make systems that shows their societal and cultural traditions and patterns. Hence, leaders use it to show the manner that they understand world in and show how they crave to be seen by the people and implement their sentiment and position and carry their power over the public. However, Nazi’s and Romans leaders in Germany and Rome in the old centuries used architecture in a manner to exudate power and domination in order to maintain their bequest as a society with power and wealth in the universe, hence their edifices had an tremendous consequence on the manner designers designed their edifices in the western side of the universe and still continues till this twenty-four hours. Nowadays along the western universe the consequence of Roman power is still manifest which shows how utilizing architecture as a society power tool can be effectual and is needed by the universe, and many European metropoliss still have keepsakes that remind them of the ancient Rome. Architecture played an indispensable function in conveying together the imperium and was critical to the success of Rome as both formal architecture like temples and basilicas for illustration Bridgess and aqueducts had a major function in stand foring Rome power. Communication across the far flung was supported by the building of the roads with their Bridgess. Furthermore, clean and hygiened H2O was provided to the people in metropolis by aquedects. Whereas, the basilica fulfilled administrative maps which was showed in American metropoliss in town halls or tribunal houses and other edifices besides served Roman power weather straight or indirectly. The basilicas had assorted features and constituents such as a projection which the Romans called apsis which acted as the place of the magistrate accountable for distributing the jurisprudence and along with it comes a scene or an image of the emperor which is the beginning of the jurisprudence. Then above the image is a curvey semi -circular line which acts as an reverberation in the signifier of the apsis. The basilica in Roman metropolis carried the construct of Roman authorization for the people of the Roman Empire. The association with individual was a leading account for the usage of the basilica soft as the typical become of the Christian church from the abstraction of the Emperor Metropolis. The organisation of the infinite and temperament of the edifices in the 2nd century formed about a symbolic map of Roman power which the survey of this early 2nd century edifice composite show us. To sum up the Roman architecture, the basilica with its apsiss points and symbolized to Roman jurisprudence power ; the authorization of classical civilization and literature is shown by its formal libraries ; and the faith is reflected to the public life of the people by the temples. Besides Trajan which is the Roman military leader and has images at the centre of the metropolis in the imperial axis has ordered the built of the markets on the adjacent hill which states an obvious statement about the emperor being the supplier for the Roman public. Reminders of the civilization and traditions of the Roman Empire are still at that place throughout the western universe metropoliss. Most Leaderships want to give bullying and control through their built environment and ocular testament to their strength and control to the people and the state.Examples can be seen all around the universe. In Paris after Napoleon became the male monarch of the imperium in 1804, he wanted Paris to go the new Rome so you can happen assorted similarities in their edifices. The Arc de Triumphed, started to be built by Napoleon in 1806 but non finished until 1836, is the highly celebrated illustration of the Gallic pickings of Roman expressions In Vendome in Paris, the leader Napoleon ordered the built of a monumental free-standing column that was clearly based and similar in construction to the column of Ttrajan from the early 2nd century.A bronze statue is on the top of the vendomne column and has a costume that looks like a Roman, like Trajan on his column. The service of the Madeleine. The interior decorator Pierre-Alexandre Vignon field supported his building on the distinguishable strain of the Italian Temple. Second, Nazi’s and Hitler besides used architecture in a manner to endanger and intimidate the people and travel frontward in the power of their province. It is shown clearly in their undertakings as some component like stark frontages, columns, pilasters, and clean lines is used in a monolithic graduated table by the project’s designers such as Albert Speer, Hermann Giesler, and Fritz Todt to organize a new aesthetic and demonstrate power, control and domination.Moreover, the building’s sizes gave a immense consequence and showed clearly the wealth and power of the Germans to anyone who ventured their edifices. Hence, the metropolis of Berlin was to be the metropolis of the Nazis ‘ corp, and as such, required to sleep together and resemble the cognition, dominance, and quality of the Fascist circle. Raising images of the Catholicism Empire, the remade Berlin would be titled Germania, the old European works for Deutschland. Domination of the universe was th e purpose of Berlin so it required more memorials.So to ceremonialize the power of the German province a program and theoretical accounts to make a metropolis with an tremendous figure of public edifice were made by the designers responsible of the undertaking. Many edifices are still lasting boulder clay nowadays although the Berlin program did non to the full win that represent the rare tendency of the government. The manner of intimidaton architecture was the chief manner used by the Germans while edifice and planing their edifices. Other edifices non representative of the Nazivogueall the samereference Nazi purposes by glorifyingboththe yesteryear of Teutonic and the civilization of the rural every bit good. Always, Nazi architects workedto confirmthat their edifices servedthe needsof the government. Influenced by classicalHellenic Republicand Rome, they cultivatedANaesthetic of order, victimization lowest ornament andactionstraight lines. From the Baroque epoch, theyrealisedthe facilityof edifices as looks of wealth and power, and they triedto includethat look into their edifices. Nazidesignserved the province by suing its values, showing its power, andmakingedifices capable of lastingfor 100s of old ages. The Nazistriedto regulateeachfacetof Germans ‘ lives ; designcontenda cardinal roleduring this. The order and plainness of Nazi facadesmirroredthe orderperfectby Nazi theoreticians. Topographic points designed for mass community experiencesdesignedunityround theparty. Buildingsreflectiverural and Teutonic pastsemphasisedthe Nazis ‘ glorificationof thesetimes.Constantaspects of Nazi buildingssupposedto impress foreign diplomats served dual responsibility by expressingthe strength of theNational Socialistic German Workers ‘ PartytoeverybodyUnited Nations agencylapsed.Adolf HitlerandSpeerhad religion that thatdesignhadthe powertodeeplyinfuence peoples ‘s ideas and actions. In theirneuroticplans for Germania, they showedexpresslythatdesignwas a tool of the state.it'dbeaccustomedpromote political orientation, even at the disbursal of livability.Adolf Hitlerwishedbuildings to be â€Å" the word in rock, † lasting, a clear representations of the Nazi ideals. S ame all the antithetic assortments of art throughout the Socialism programme, Structure was a marionette of both the province and the commonwealth every bit good as John Ruskin the English author said â€Å"Architecture is the work of nations† . This shows that architecture can be used in a dramatic multiple of ways to supply the state, civilization and society its ain characteristic and personal appeal. A majordistinctionbetween theclassicalstatedesignofThird Reich|Reich } andclassicaldesigninalternative trendycountries in Europe and America is that in Germanyit perfectly washoweveroneaspectof a badly autocratic province. Its dictatorly aimedto determinestudyorder ; gridironcityplans, axial symmetricalness, hierarchicplacement of province structureamongurbanhouseon a scalemeantto strengthenthe interpersonal and governmental regulation wanted by the Nazi propose, thatanticipated the supplanting ofreligious beliefandmoralvalues bya trade name newquite worshipsupportedthe cult of Nazi sufferer and leaders and witha worthsystemnearthat of pre-Christian Rome In Mein Kampf, Germanic Nazi states that industrialized Teutonic metropoliss of his twenty-four hours lacked high unfastened memorials and a halfway speech pattern for district spirit. In fact, unfavorable judgment of thefastmanufactureof German citiesonce1870 had already been voiced. The ideal Nazitownwasn'tto beoverlarge, sinceit had beentoreplicatepre-industrial values and its province memorials, theproductand symbols of corporate attempt, were toleanmostprominence by being centrally set within the new and reshaped metropoliss of the enlarged Composer. Nazi ‘s remarks in Mein Kampf indicated that he saw edifices suchlike the amphitheater and besides the Circus Maximus As symbols of the politicalwould possiblyand power of the Romanindividuals.Potentateexplicit, â€Å" Architectureisn'tsolelythewordin rock, howeveris alsothe look ofthe religionand strong belief of a community, alternativelyit signifiesthe ability, illustriousness and awards of an excellent adult male or single † . In Potentate ‘s cultural way, â€Å" The Buildings of the Reich, † delivered in Sep 1937, inNuremberg, hethoroughbredthat the new edifices of the Reich wereto bolsterthe authorization of theNational Socialistic German Workers ‘ Partyand besides thestate and atidenticaltimegive † giganticproofof the community † . Thesubjectproofof this authoritymayalready be seen inNuremberg, metropolisand Berlin and would go stilla batch ofevidentoncea batch ofplans had beenplaceintoresult. Hitler himself was as a girlish adult male was ab initio impresssed with the highly formed, ornate, neo-Baroque trend unfastened in assorted Habsburg-era people edifices. Flat so, he matte that the cardinal making for a morality populace concern was that it verbalised the capableness of its person. These edifices, with their immoderate volume of pilasters, porticos, columns, arches, and pediments, manifested the wealth and state of the German and royalty provinces. Whereasthese highly-decorated buildingssquare measuremarkedlytotally differentfrom those designedthroughoutHitler ‘s reign, they possess symmetricalness, a properpartofstylethateachdesignerandDer Fuhrerbelieved was essentialto doing order. The impressive Berlinerdom exudes any wealth, with thenar in apiece character and intersection. In block with Der Fuhrer, the cathedral, thinking excessively bantam, was â€Å" appropriately impressive. † The all-night arcades of the New Hofsburg and therefore the sedimentat ion of Penalty Study, each in character of Oesterreich, breathe at the lordly and colonnades entrywaies open in edifices subsequent in experience, peculiarly Designer ‘s New Reich authority’s construction. The New Hofsburg, Vienna Furthermore, Hitler, as a trainedcreator, was well-versedwithin thehistory ofdesign.Within theNazi'sseekassociate † orderly † aesthetic, a batch ofattention was paid to the classical edifices ofBalkan countryand Rome.It’sstraightforwardto examinethe similarities betweenAlbertSpeer ‘s Zeppelintribune, shownhigher thanright, and hence thePergamon Altar of Zeus housedwithin theBerlin Pergamon museum: Albert Speer ‘s Zeppelintribune The Pergamon Altar to ZeusIn fact, Albert Speerhimselfexplicitthat theapsissupportedthis Pergamon memorial. There besides arenoticeable similarities between thecoliseumin Romeand therefore the Olympiastadion in Berlin. Specially, the 2 edifices assets a superimposed grouping of pillars and arches. Notwithstanding, the athleticss bowl differs from the amphitheater in its demand of curves or circular arches. Olympiastadion ‘s exterior is regressive, and depends on rectangles formed from healthy crosswise and consecutive lines to realize its spik, organized lead. Further, the athleticss bowl outside is bare: there ‘s no ornamentation of any good, merely lines. These penchants for healthy lines and kosher outsides are a regular self-praise of Socialism edifices, particularly those organized by Designer, and businessman them as definite from the neoclassical constructions that influenced them, Authoritative edifices were to a great extent with statues. Fascist edifices are put ing for his or her about tot deficiency of honor. The amphitheater in Rome Olympiastadion in Berlin To reason, although after the mid century and the beginning of the 19Thursdaycentury urban designers and societies began to alter their constructs and preferred to utilize architecture and design edifices in a manner to do metropoliss healthier and assist in cut downing offenses and deduct jobs. Furthermore designers had an purpose to better the attitude of the people and society and they wanted to utilize architecture to cut down poorness, offenses, and prevent revolutions.However, architecture can be used in both ways but I surely agree that if architecture is used as a participatory tool to stand for power and strength for certain society it would play a major function in altering history and consequence vitally the civilization of the universe as Frank Lloyd the American designer said â€Å"Themother art is architecture. Without an architecture of our ain we have no psyche of our ain civilization†.Also architecture in that manner leaves bequests behind them that coming coe valss can look up to and that is why designers and leaders that clip tried their best to function strenghtfull testament through their designs and edifices.

Portrayal of Teenage Girls in the Media

In the get together States of the States, citizens possess the privilege to enjoy the independence of speech and the granting immunity to express their views and feelings under the protection of the U. S. Constitution. However, there may be a point at which freedom of speech is abused or escalated to an wrong level that may be defamatory to the well- macrocosm of nightclub, particularly the immature person of straight clear up and the future leaders of our world. Over the years, the interview should p bents be concerned about the word-painting of jejuneage historic period girls in the media? has become a significant controversial incorrupt print in connection.The portrayal of puerile girls in the media is a controversial moral come out be exercise of the cultural sensitivity and the perceived rudeness of the subject. This issue primarily concerns the excessiveness of cozy content and unbecoming pics of recent women candid d ane the media. Needless to say, this question leaves many a nonher(prenominal) p bents ill at ease. Images, perceived norms and tonic trends are consistently organism chastise for how schoolgirlish girls and women must look, act, think, and feel in order to be successful and received in nows society.There has been an current debate concerning moral performances that need to be taken to regulate the appropriateness of age sensitive material organism permeated throughout the media. Media is eitherwhere it is in classrooms, communicatements, movies, tv set systems, magazines, newspapers, the internet, the workplace, and in homes either over the country, and it bear upons to infuse the world and our lives. Media does non only sell tangible products, plainly also ethical motive, values, concepts of life, and success, and to some extent normalcy (Killing Us Softly 3).Whether positive or nix, consciously or unconsciously, media affects each and every one of us every day. one-year-old girls are being exp osed to a supposed ideal image of womanish steady through the years of media flick. For example, the look that the most important thing to a preadolescent woman should be her carnal appearance is an idea that is acquired at a very young age. Even in front a girl reaches puberty, she is already apprised of her physical appearance and the effect it has on her stand in society. Extreme and rheumatic amounts of guilt and shame can dramatise if the young woman does not carry out that perception (Killing Us Softly 3).Many mass in Americas society believe that the medias wrong bearing is to blame for influencing and even producing some of the solid grounds suppuration problems among teens, some(prenominal)(prenominal) as eating disorders, increased participation in c whole forthual activity, pregnancy rates, rape, increased intoxicant consumption and drug use. Others, however, feel that society should not blame the media for the inappropriate deportment and that lea ve out of discipline and morals among teens in todays society, but instead blame the parents and educators who charm and guide those teens.The absolute majority of parents hold the media answerable for the corruption of the morals of adolescentd girls. They believe that the medias widely unrealistic and un sizable depiction of young women and what they are supposed to look and move like in order to be soci ally accepted and respected has leted and promote teenage girls to become overly consumed in achieving this supposed ideal. Sadly, it has left many girls confused, in danger, or even dead.Supporters of this position struggle that the mainstream corporate media construct sex and gender in ways that limit and shackle girls healthy cozy development (Durham 12). They institutionalise that there is more evidence that the messages teenage girls are getting about sex from media are harmful sort of than facilitatory (12). Intervention began to be a growing demand from the public audience. One possible re ascendent to this moral issue is to continue revising and producing television and movie ratings that are current, relevant, and constructive to the current images spread through the media.For example, a ban on commercials and advertisements that change women and promote sexual style would be effective to alleviate these unethical teen images. The Motion Picture Association of America (MPAA) ratings and the TV Parental Guidelines (a TV ratings scheme designed to give parents more teaching about the content and age-appropriateness of TV programs) (TV) can be used to allow parents to block out programs they do not want their children to see, found on the ratings (TV) and other personal preferences.These types of sources support and back up media restrictions and the facilitation of providing cleaner and more appropriate television for children. Promoting a more realistic and healthy physical structure image, lifestyle, and attitude for todays y oung women through public benefit announcements is another form of media that advocates healthy teen behavior. According to supporters of such sources, consumer advocacy and action is a principal task in resolving this problem.People hire the power to critique, analyze, challenge, and avow media messages, and also have the option of round off, boycotting, and disengaging from media that denigrate or insult girls (Durham 227). yet as letrs have the right hand to produce and distribute these messages, the public audience has the right to question and challenge them. It is both the accountability and obligation of the American society and the regime to ensure a safer, healthier, more assure nation for girls to develop and grow without negative imagery, or false and fabricated ideals being fed to them through media.Nonetheless, these potential resolutions to passing the indecent exposure of teenage girls in the media predictably stir up opposition. most people believe that s ociety should not blame the media for the inappropriate behavior and deprivation of discipline and morals among teens in todays society, but rather the parents and educators who influence and guide those teens. Also, they argue that not all media is bad media, and consider the idea that adults are biased against teens.They believe that those who oppose their opinion have over exaggerated the medias shock on todays youth, claiming that seeing attractive models has become such a familiar experience that exposure no longer produces a answer strong enough to influence self-perception or ones general sense of hope (Wagner 120). Meaning, that girls have become desensitized to this kind of imagery that does not psychology affect them as much as some would like to believe.After analyzing and being influenced by both sides of the argument, the leading proposed solution to me would be to alter the ideal image of young-bearing(prenominal) apricot and appeal disseminated by the media, ind eed to extensively promote and advertise an improved, healthier, beautiful, and more realistic idea of female ravisher. The medias negative imagery has had an impact on the majority of todays youth and is noticeably a honorable problem. This impact has infected the minds of young growing girls with unrealistic and touch-and-go notions of perfection and lifestyle, intelligibly leaving parents concerned.Americas teenage extension is disregarding moral values and the form of self-respect, faith, self awareness and the embracing of childishness experiences, and rather engaging in activities involving vile behavior which are simply not age-appropriate. Although who can blame them, since this type of behavior has become socially acceptable receivable to the medias infiltration into Americas homes and spread of images and ideals focused rebellious behavior, sexual active, parental defiance, and distorted imagery of beauty and health.The American society should take action as conc erned citizens by give tongue to their opinions to society and demanding a decrease of the objectification and sexualization of females in the media. Additionally, since advertising agencies are not expiry to immediately rid themselves of the negative unethical habits with regard to female imagery in the media, continuing to produce and broadcast comprehendible and accurate ratings on all television programs, movies and even advertisements is an effective way to swear parents about what their children are watching and being influenced by.Many young girls worry about the contours of their bodies, oddly shape, size, and even muscle tone, because of the belief that the body is the ultimate expression of the self and beauty (Durham 128). This kind of mentality can cause long-term physical and mental rail at and can push young girls to terrible limits. Communities should promote extracurricular programs that help young people develop self-esteem based on traits such as ability, ta lents, character, and academics, rather than simply physical appearance.The need to flip-flop sexualized images with positive images of females endorsing notions other than physical beauty is vital. The intent should be to deliver messages to all adolescents, boys and girls, which lead to healthy, safe and realistic development. Our regime has an obligation to protect its citizens from harmful and dangerous things ultimately, these things are under the governments control. The negative influences generated by media on young girls should be taken into consideration and should be diminished, even if that means comprising the few positives.This permanent controversy is clearly a skirmish between the values of health, safety, self-esteem, and ethical choices of teenage girls on one side, and the support of uniform evidence and standpoints and the parental supervision facial expression on the other. While promoting positive messages to youth through the media is the ultimate plan a nd goal for supporting the change in images presented by the young girls about young girls, every solution can back fire.Some may believe that attempting to transform the media is a turn back of time because these corporations behind it all go forth not bend easily since the unambiguous result and reason for a lack of good conscience is loss of moolah and loss of the number one marketing point, sex. However, if enough people take a stand and stop buying products with subtle and insulting ad campaigns, turn off the television shows displaying high school students having sex and doing drugs, stop allowing their children to go see the movies that come on and reward poor behavior among teens, then a demand will not go nnoticed. This may force those corporations responsible for the media to change this rising controversial moral problem and take us one step closer to having healthier, happier, growing young girls, rather than confused, pressured, unsatisfied, and vulnerable young teenage girls living everyday of their lives engulfed by an grade of poor images and trying to live up to a image that is unhealthy, unsafe, unethical, or simply just doesnt exist.Works Cited Durham, Gigi. The Lolita Effect. advanced York disregard P, The, 2008. Killing Us Softly 3 Advertisings Image of Women. Dir. Sut Jhally. Perf. Jean Kilbourne. 2001. TV Ratings. The TV Parental Guidelines. 2008. 1 Nov. 2008 . Wagner, Viqi. Eating Disorders. New York Greenhaven P, Incorporated, 2007.