The ‘Choose Cadbury’ Marketing Strategy Essay -- Business and Manageme

The ‘Choose Cadbury’ Marketing Strategy The ‘glass and a half’, corporate purple, and the Cadbury script has become synonymous with Cadbury. Cadbury Schweppes have used these design elements to great effect in developing the implication of goodness that this imagery suggests. In the late 1980s, another important element, known as ‘taste’ was emphasised. Regardless of national preferences about how chocolate should taste (e.g. dark chocolate is very popular to Europeans, whereas Australians prefer creamier milk chocolate), the implication was clear that, Cadbury Schweppes provides taste and texture that, appeals to all consumers. For example, Cadbury Miniature Heroes includes a variety of chocolates such as, dark milk chocolate (e.g. Cadbury Dairy Milk), creamier milk chocolate (e.g. Cadbury Dream), chocolate with trace of nuts (e.g. CDM Whole Nut), etc. In the early 1990s, further emphasise was made on ‘taste’. For example, the strapline ‘Chocolate is Cadbury’, which was built upon previous brand values, enables Cadbury to stake its claim and taking ownership of the term ‘chocolate’ and the chocolate eating experience. In the early 2000, Cadbury Schweppes introduced a new global marketing strategy, known as the ‘Choose Cadbury’. The ‘Choose Cadbury’ strategy was developed from a result of extensive research on consumer behaviour and awareness. The ‘Choose Cadbury’ strategy is a campaign that clearly shows how a brand can develop and how various messa...

Orange County 1960s: The Conservative Movement :: Political Science Politics

Orange County 1960's: The conservative movement The conservative movement that arose in the Orange Country during the 60's had many different contradictory attitudes. Some people thought of it as a meaningless span of time in which the government had been put on pause while others saw it as a crucial foundation for America's future. McGirr clearly seems to be no follower for Orange County conservatism, but she is still able to keep her disagreements from breaking through in her writing. McGirr gives the audience an understanding the ‘60s political struggles, one in which even conservatives proposed radical ideas that fundamentally reshaped the political and cultural landscape. Since most of Orange County residents in the ‘50s and ‘60s were migrants, largely from the Midwest, did not necessarily make them traditionalists. These migrants, McGirr writes, mixed with Orange County's "cultural traditions, its conservative regional elite, its mode of development... [to provide] the ingredients from which the Right would create a movement. First, there were the ‘old-timers,' the large ranchers and small farmers, merchants, shop owners, and middle-class townspeople who had embraced a strong individualism and strict morals for many years. Added to this older conservatism were the southland's ‘cowboy capitalists,' the new boom-time entrepreneurs who made their fortunes in the post - World War II era of affluence and spent their capital and their energy spreading the gospel of laissez-faire capitalism and an anti-Washington ethos. Together with ranchers-turned-property-developers, county boosters, and real estate speculators, they created a built w orld that affirmed the values of privacy, individualism, and property rights and weakened a sense of cohesive community, providing an opening for organizations, churches, and missionary zealots that could provide one." Orange County's contradictory anti-state philosophy that dominated a place founded by the government and heavily dependent on the government was clearly abundant to McGirr. Military bases and high-tech manufacturing for defense purposes was key to the economic growth in the 1950s and ‘60s. Suburban Warriors portrays activists of the John Birch Society, the Christian Anticommunist Crusade against the New Deal and wimpy not because they were victims of liberalism but because they were beneficiaries with moral passion to spare. Orange County became one of the fastest growing counties in America in the 1950s because it was a paradise of homeowners, "a developer's dream come true." Conservative political ideology, often considered an anti-modern worldview, attracted a large number of people in the most technologically advanced and economically effervescent of American locales.

Advanced Technology Boon or Curse

CURRICULUM VITAE VANDANA KOLI E-MAIL:[email  protected] com CONTACT NO: 08816993499 Address: H. NO 1615 near gymkhana club Sector- 4, Rewari OBJECTIVE: To establish myself as a successful professional by executing my skills acquired from my academic qualifications, rich experience by personal approach to a given problem.Application of my talents and skills in the new atmosphere, with challenging outlook to gain the desired result in a given field. EDUCATION:- Professional Qualifications: Completed MBA in HR & Marketing from SITM Rewari (affiliated to MDU University Rohtak Haryana) Academic Qualifications: Completed Bachelor of Arts from M. D. University ( Rohtak) in 2010. Completed Senior Secondary from C. B. S. E in 2007. Completed Higher Secondary from C. B. S. E in 2005. KNOWLEDGE ACQUIRED DURING JOB :- 1. Related essay: Internal Competition: A Curse for Team Performance?Develop interpersonal skill to interact with different kind of peoples. 2. Enhance knowledge . 3. A way of working . 4. How to work with team. AREA OF INTEREST: †¢ Interact with new people to share her views.. †¢ Internet surfing . PERSONAL SKILLS: †¢ Self Confidence & Willingness to Work. †¢ Good learner about new project or work. COMPUTER SKILLS: †¢ Basic Knowledge about computer †¢ Knowledge of MS Office and Internet. PERSONAL DETAILS: Father’s Name : Mr. Ranbir Singh Mother’s Name : Mrs. Sushila DeviDate of Birth : 9th March 1989 Sex : Female Nationality : Indian Marital Status : Single Languages Known : English, Hindi , Punjabi Permanent Address : H. NO. 1615 near gymkhana club Sector – 4, Rewari Pin No. -123401 Haryana DECLARATION: I, VANDANA KOLI Solemnly declare that the information given above are all true to the best of my Knowledge & believe. Place: REWARI Signature VANDANA KOLI

To Document Ella Baker’s Life

To document Ella Baker's life is to recount the history of the civil rights movement. Whenever there was a cause to fight for or a group to organize, this dedicated women was there. Ella was born 1903, she grew up and received her education in North Carolina. Upon and at one time, president of the New York branch Ella went South in the 1950s to help the civil rights movement as it was developing in Alabama. With 30 years of organizing experience under her belt, Ella's advice to Martin Luther King, Jr. nd other leaders of the Montgomery bus boycott in 1955 was invaluable. She stayed South and helped Dr. King set up the headquarters of the Southern Christian Leadership Conference(SCLC). A few years later she played an important part in helping to organize student sit-in demonstrations that were occurring all over the South. This activity led to the formation of the Student Nonviolent Coordinating Committee (SNCC), one of the most powerful student-activist movements formed in U. S. history. She also helped to found the Mississippi Freedom Democratic Party in 1964, which helped to give African Americans in Mississippi more political power. Ella continued to serve as the â€Å"godmother† and mentor of SNCC as it moved into other human rights issues. Her greatest asset was her ability to organize and mobilize people of all generations. Although her name was not publicized as much as other male leaders, the civil rights movement would not have been the same without her. Shortly before her death in 1986, a documentary titled â€Å"Fundi: The Story of Ella Baker† was aired on public television. Fundi is the Swahili word for a person who passes on skill to a younger generation. It is a fitting description of Ella Baker's legacy. graduating from Shaw University, she moved to New York City just before the Depression of 1929. There she became active in various causes. She worked briefly with the Work Projects Administration (WPA) and then worked to end discrimination in organized labor through the NAACP.

Discuss the content and visual strategies Essay

Discuss the content and visual strategies - Essay Example Despite the authors portraying different cultural and political issues, there are similarities between the two graphic novels. In the story Maus, Spiegelman explores the experiences of holocaust survivors. The author is able to achieve this through an interview, which involves his father. The sentiments and experiences of the author’s father are instrumental in the novel since he was a polish Jew and witnessed the holocaust(Hungerford 28). The author depicts the experiences documented from the interview with his father using a postmodern approach of animal characters. For instance, the Jews are likened with mice characters while the Poles and Germans are pigs and cats respectively. The political and social situation experienced in the period is evident in the characterization of Spiegelman’s work. The work is unique since the political events are inclined towards the Jewish perspective hence portraying the experiences of the victims. In Spiegelman’s work, the mos t salient inclusion is the use of animal characters. It is apparent that the author has employed a combination of symbolism, allegory and imagery in order to illustrate the story. The animal choices are deliberate since they have symbolic intonations. Considering the perspective of the author, the symbolism of rats, which was the animal character of Jews depicted the negative perceptions of the poles and Germans towards the Jews. The character suggests that the Jews were viewed as pests. The symbolism of Germans as cats showed that they preyed on the hapless Jews, while the character depicting the Poles as pigs was based on the Germans referring to the poles as such. This symbolism also suggested that the poles were cunning and only sought to serve their interests. There are other characters in the book whereby the Americans and the French are represented by the animal characters of dogs and frogs respectively. The novel also involves allusion off actual incidences and places that w ere experienced during the holocaust. This can be attributed to the contribution of his father who was a witness of the holocaust. It is safe to make the assumptions that the information in the book is presented with accuracy. This is evident in the character of Vladek whereby there is evidence the events presented by the character coincide with historical fact. In addition, the author includes an actual map of the infamous Auschwitz a concentration camp a venue that was used during the holocaust (Hungerford 31). The map of the camp is instrumental in depicting the dire situation the Jews faced during the period. From the picture, the audience can tell that it was impossible to escape from the camp reiterating the helpless situation, which the Jews experienced. The comic strip in Maus was instrumental in reinforcing the author’s sentiments. The use of illustrations made it possible for the audience to connect emotionally with the work. Some of the emotions, which can be exper ienced in the comic strip, include frustration, despair anticipation, anger and relief (Hungerford 32). The art appears to spill from the frames illustrating excitement. This is an indication of the feelings being experienced in the characters in this instance the birth of Richiev. In order to increase the effect of the art to the audience, the author fractured, interconnected and broadened slides according to the message he was willing to send. In the novel Palestine, Sacco

Cuban Revolution Essay Example | Topics and Well Written Essays - 1000 words

Cuban Revolution - Essay Example The Cuban Revolution immediately won the support of the masses and, indeed, the revolutionary leaders' popularity only increased, and expanded to include Latin American populations, as a result of political rhetoric which emphasised Cuban independence from US domination and the imperatives of adopting socialism to improve the socio-economic status of the majority (Sweig, 2004). Indeed, in assessing the causes of the Cuban Revolution and the reasons for its success, it is important to highlight the political and economic background. Politically, Cuba, as was the case with Latin American nations in general, had little autonomy and independence from Spain had not led to full-fledged sovereignty but to domination by the United States. Economically, the majority suffered from chronic and absolute poverty while a minority commanded and owned much of the nation's wealth and resources. The fact that the Cuban Revolution was motivated by the aforementioned conditions and determined their reve rsal ensured its popularity in both Cuba and Latin America. Indeed, the majority of the Cuban populace embraced Castro and his guerrillas, who appeared as young idealists. As rebel soldiers made their way to Havana they were welcomed as conquering heroes by throngs of local villagers who lined the roads and cheered the troops as they passed (Sweig, 2004). Proceeding from the above stated, it is evident that the United States' policies towards Cuba are among the most significant of the revolution's causes. Before 1959 the history of U.S.-Cuban relations played out in the context of U.S. hegemony over the island. Though previous administrations had resisted U.S. influence, few had rejected it outright (Perez-Stable, 1998). Indeed, throughout the history of U.S.-Cuban relations the Cuban elite, those of European origin whose wealth tied them to U.S. interests, had actively welcomed U.S. dominance. Thus, Cubans themselves, especially the elite class, together with U.S. policymakers were responsible for stifling Cuban nationalism and for providing the atmosphere in which the revolutionary government of Fidel Castro fundamentally changed the course of Cuban history and of Cuban-U.S. relations (Perez-Stable, 1998). Before Castro, U.S. officials had worked closely with Cuban leaders. Prior to the U.S. intervention in the Cuban War for Independence many Cubans actively sought U.S. rule. The Cuban elite feared the establishment of a truly democratic republic, or in their words, a Negro Republic (Perez-Stable, 1998). They played on U.S. racial fears and cultural stereotypes, marginalizing their own countrymen. The United States wanted to maintain the status quo and unfettered access to the Cuban economy; the Cuban elites wanted stability and to continue to reap the financial rewards of close ties with U.S. business interests. The Cuban elite also wanted power for themselves. Hence, after Spain surrendered to the United States, some members of the Cuban elite embraced U.S. control over their nation (Perez-Stable,

Essay assignment Example | Topics and Well Written Essays - 1000 words

Assignment - Essay Example In order to overcome these disputes certain information is remained confidential to the shareholders. This paper briefs about the agency problems and discusses effects of conflicts on the shareholders. It further provides information about the shareholder management to minimize these conflicts. An â€Å"agency problem† may occur when the principle (shareholders) hires an agent (management) to perform business activities. This is because of the reason that the conflicts between the interests among between the management and shareholder (Clark and Marois). The main objective of the company’s management and stakeholders is to maximize its profits. Disputes among the managers and shareholders are created on the bases of their interests. Shareholders may object the amount of incentives that is being paid to managers (Clark and Marois). If the information regarding the incentives and pays to the management is disclosed to its shareholders, it may decrease the net profit margi n of the company. In certain cases it is ethical for the management to hide the internal information from its shareholders, mostly decision making, investment decisions (Clark and Marois). This is because of the reason that the shareholders are not aware of the internal issues of the management; this may involve the moral hazards, employment issues, suppliers matter etc. In case of agency problem certain information regarding the incentives may remain confidential with the shareholders in order to eliminate the possibilities of disputes. It is essential for the organization to maintain the interest its management and shareholders to pursue its objectives (Clark and Marois). Therefore, the management and shareholder shall work together to maximize its profits. The conflicts among the relationship between the management and shareholders may create obstacles to attain the objective and goals of the organization. Management is aware of the internal issues of the company, such as supplie rs’ choices, employment regulation, incentives, investment decisions etc. whereas the entire shareholders are not aware of these internal concerns of the management (Clark and Marois). If any of them is in conflict it may create an obstacle for the organization to pursue its objectives. Secondly, the conflicts may arise the problems in the attitudes of the management and shareholders to have different attitude towards their work (El-Shamy). Management plays the major significant role to attain objective of the organization therefore, conflict among them may result in different attitude in the work (El-Shamy). It is essential for the organization to work with the mutual consent of management and shareholder therefore the management shall carefully identify the issues and resolve in order to keep both of them satisfied. Shareholder’s hire management to pursue its goals, In order to render their services (management) the principle has to bear certain costs also known as a gency cost. Agency cost is paid by the shareholders pay to hire manager in order to act on its behalf (Clark and Marois). This is because of the reason that both have different interest, as the management has more information. These costs are inevitable within an organization, the cost may be spend to provide material incentives (increments, bonuses and stock options) and moral incentives for the management to execute their duties in interests of shareholders. Based on the